Our 360° Framework
We provide end-to-end support for research initiatives. The ANTICIPATE phase starts early during the research planning process, the ADAPT phase picks up during the course of the studies, and the ACCOMPLISH phase follows through to disseminating findings across stakeholders - from clinical to the general public.
Anticipate
Have you considered all the potential challenges and opportunities?
We proactively anticipate and identify future opportunities and plan for potential challenges. Our unique process considers the entire development lifecycle – placing a value lens as early as the clinical study design, through the launch strategy. We incorporate landscape analyses and strategic scenario planning to help you develop a dynamic value communication plan.
- Strategic Workshops: Access Advantage
- Scenario Planning
- Access Landscape Research & Analysis
- Stakeholder Profiling
- Access-driven Publication Planning
- Clinical Protocol Review
- Systematic Literature Reviews
- Internal Stakeholder Interviews & Perspectives
Adapt
How do you adapt your tactical plans to account for a dynamic landscape?
We help you adapt your marketing & communication plans and customize your stakeholder-specific messaging to amplify the value proposition based on opportunities and challenges.
Adapted tactical plans combined with a series of strategic workshops simplify the value story to create key value messages.
- Strategic Workshops: Value Platform
- Development & Stakeholder Mapping
- Core Value Message Development
- Customer Research
- Competitive Landscape Analysis
- Advisory Boards
- Conference/Congress Planning
- Communication Dissemination Planning
- Publication Planning
Accomplish
What tools would be most impactful for public health initiatives?
As a full-service healthcare communications agency, we specialize in crafting strategies and resources to empower your agency to address broader public health challenges.
We seamlessly address patient populations through strategic identification and engagement. Our approach includes the meticulous implementation of a targeted dissemination plan to optimize outreach. We specialize in creating impactful communication tools, each tailored to specific stakeholder types. This comprehensive approach ensures a nuanced and effective communication strategy.
Clinical
- Abstracts & Posters for Conferences and Congresses
- Oral Presentations & Speaker Decks
- Medical Writing Support for Peer-reviewed Manuscripts
- Systematic & Targeted Literature Reviews
- Other Clinical Article & Report Writing Support
- Case Study Development
Health Economics & Outcomes Research (HEOR)
- Health Economics Communication
- Presentation Desks & Associated Materials
- Value Dossiers
- White Papers
- Access/Coverage Materials
- Social Determinants of Health, Health Inequities, & Racial Disparities Materials
- Manuscripts (Claims Analyses & Patient Reported Outcomes)
- Other Communication Materials
Training
- Training Design & Content Development
- Self-directed Training Modules
- Live Instructor-led Workshops
- Virtually Facilitated Workshops
- Immersive Training Programs