Bariatric Surgery
Cardiovascular
Dermatology
Gastrointestinal
Respiratory
Vaccines
Joint and Bone
Hematology
Immunology
Metabolic
Virology
Women's Health
Neonatology
Nephrology
Neurology
Oncology
Rare Diseases
Pain
Case Study 1
Build Your Own Value Story
PFG MedComm partnered with a healthcare organization that had lengthy and cumbersome health communication materials incorporating both a broad range of content and messaging. While comprehensive, the existing material was ineffective in framing information for key clinical stakeholders.
Anticipated
Anticipated the needs and opportunities by identifying the top health system strategic priorities and areas of concern
- Landscape Research & Needs Assessment
- Stakeholder Profiling & Interviews
Adapted
Adapted by streamlining into the 6 key value messages most impactful for health systems.
- Build Your Own Value Story
- Flashcards
- Customer Facing Leave Behinds
Accomplished
Accomplished by creating “build your own value story” tools for account managers to create a tailored value story speaking to the needs of their health system clinicians and the patient population
- Training Playbook & Implementation Guide
- Training Workshop
Case Study 2
A "Fly On The Wall" Training
A healthcare organization wanted to support their team through a creative training workshop to better understand the real-world experience and mindset of clinicians and patients. PFG MedComm partnered with the production agency to develop strategic approach and content.
Anticipated
Anticipated all the clinical, patient, and access scenarios occurring that would be most valuable for understanding the clinician and payer mindset
- Landscape Assessment
- Strategic Recommendations
Adapted
Adapted the immersive experience through the development of stakeholder personas, characters, and scenarios.
- Stakeholder Mapping & Research
Accomplished
Accomplished by creating a robust, immersive storyline, scripts, and scenes for training attendees to understand the customer experience
- Training Content
Case Study 3
Value Communication Strategy
PFG MedComm partnered with the global division of a company with COVID diagnostics to communicate the value of their expansive suite of clinical diagnostics to a specific set of payer stakeholders. The team lacked relevant content and messaging needed for this stakeholder type.
Anticipated
Anticipated the needs and opportunities within their customer segment through a comprehensive landscape assessment.
- Landscape Assessment & Strategic Recommendations
- Best Practices Review
Adapted
Adapted the tactical plan and created engagement tools.
- Stakeholder Mapping Workshop
- Value Story Deck
- Clinical Leave Behinds
Accomplished
Accomplished by empowering their field teams through stakeholder engagement training workshops with real-world scenario simulation.
- Global Training Workshops
- Training Playbook
- Stakeholder Profiles
Case Study 4
Women's Health Access Strategy
A top 25 medical device company had a women’s health device brand that was facing access challenges from national payers due to limited perspectives on the available data and patient populations. The company noted that the geographies of limited access included lower socioeconomic populations.
Anticipated
Anticipated challenges based on a comprehensive landscape analysis of clinical, health economic and payer strategies
- Landscape Assessment & Strategic Recommendations
- Typeform Surveys
Adapted
Adapted a revised strategy responding to the challenges of racial disparities, disease burden, and barriers to access.
- Stakeholder Mapping
- KOL Relationships
- Strategic Planning
Accomplished
Accomplished through tactical execution of strategic recommendations.
- Peer-Reviewed Publication & Conference Support
- Payer Value Story & Value Proposition
Case Study 5
Clinical Value Messaging
A healthcare organization was facing challenges in communicating the clinical and health economic value of their research and data to a specific stakeholder type. Coverage variations and changes due to healthcare landscape impacted clinical perspectives.
Anticipated
Anticipated the needs by reviewing challenges with internal stakeholders and reviewing landscape.
- Landscape Research & Needs Assessment
- Internal Team Interviews
- Stakeholder Profiling
Adapted
Adapted by communication strategy by proposing a wraparound approach to addressing the specific channel
- Strategic Planning
Accomplished
Accomplished by developing a communication strategy using both non-personal, and traditional marketing approaches
- Clinical Stakeholder Collaboration
- White Paper
- Clinical-Facing Communication Materials
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